If you are a business leader, it's a question you should be asking yourself as you look around your workplace this morning. I’m sure you realise that your people are your biggest asset, yet they don’t have to be your largest asset. So, what are you doing to look after their health and well-being, as well as their long-term future?
Over the past five years, it's a question that Coleman Coaching has been developing an answer to by providing a solution with our 'Average2Awesome' Programme. We’ve worked closely with business leaders and their teams and, in addition to satisfying 'Corporate and Social Responsibilities', we’ve transformed staff physically, mentally and professionally. It has, however, highlighted some major areas of concern.
You see, 85% of the business people we coach are 'overweight' when we first meet. It's a bleak statistic isn't it? Okay, it could be said that we attract more 'overweight' people with our ‘promise of well-being’ but even so, it’s a very high percentage.
I’m not being judgemental, this is fact based on the initial weigh-ins of participants, classing anyone with a Body Mass Index (BMI) in excess of 25.0 as ‘overweight’. Even though the BMI calculation is seen by some as archaic and flawed, it still highlights the increased levels of obesity in the professional people that we encounter on a daily basis (the current average BMI of participants is, in fact, 30.7). I’m sure it wouldn’t have been that high 20 years ago – today life is unbelievably complicated and being ‘connected’ has only speeded up the process of immobility in the workplace and exacerbated poor diets. Everyone we encounter wants to be fitter and live longer, it seems they just don’t have the time, energy or knowhow to go about it.
Things are changing and Sugar is the new 'Hot-Topic'. It's a media story that as a nation we are slowly becoming more aware of. In the seventies it was Cigarettes and later on in that decade Salt was highlighted as being detrimental to everyday health. In that era we were, however, much slimmer as a nation. Back then we cooked more from fresh, ate real food and were far more active.
When, in this day and age, is there any time for activity in a very busy business person's life?
The Public Health England recommendation for health and well-being is to walk 10,000 steps-a-day. That's about 5 miles or 75 minutes of walking - it has amazing health and well-being benefits but is sadly seen as being time-inefficient and boring.
‘It's proven that taking at least 1 brisk 10 minute walk a day has been shown to reduce the risk of early death by 15%. A 10 minute walk can contribute to meeting the CMO’s physical activity guidance of 150 minutes of moderate to vigorous exercise each week. This can lead to health benefits including a lowered risk of type 2 diabetes (by 40%), cardiovascular disease (by 35%), dementia (by 30%) and some cancers (by 20%). The severity of the current physical inactivity epidemic amongst adults contributes to 1 in 6 deaths in the UK and is costing the NHS over £0.9 billion per year.’ [Source: Public Health England]
Boring – it’s downright frightening…
In the seventies, we didn’t have the Microwaves and Convenience Food that we all find SO convenient nowadays. Picking up a cheap bottle of wine and some chocolate to brighten up the residual mood of a tough day driving a desk is becoming second nature to many. Every major railway station has a major supermarket store cashing in on frazzled commuters looking for some evening respite by using calorie consumption to combat the stress of being… BUSY.
What’s it like in your workplace? Does the above sound familiar and what are you doing to prevent obesity from weighing down and burning out your Heavyweights?
During the past five years we’ve helped to create countless success stories as we’ve facilitated change in people’s attitudes towards a simple ‘Work-Life Balance’. The results from people using our ‘Ultradiet’ as an extreme weight-loss programme are proving that mind-set and accountability work wonders in losing life-changing amounts of excess bodyweight. The ‘Ultradiet’ also injects a fresh dimension and momentum into people’s desire to achieve. What you are doing to protect your Heavyweights from themselves?
Rory Coleman - firstname.lastname@example.org - 24 Years' Alcohol Free
1,007 Marathons - 245 Ultras - 14 Marathon des Sables - 9 Guinness World Records